FXStreet was born 10 years ago and his logo was born the same day and never changed. The company needed a logo redesign and thus able to show certain changes towards improving the company. FXStreet wanted little form changes to maintain the identity. They asked to take out the ".com", strengthen the "FXS" that so far there hadn't been used, so that eventually came to be as an identification mark.
It was decided to make a progressive evolution so finally FXStreet chose something discrete. The option is optimal, legible, clear and concise for the moment and the company decided to continue evolving the logotype the next months/years. The final option meets all the requirements asked.